Simplicity pattern dating
Sold to Butterick in 1961, Butterick licensed to use the name and continues to publish patterns under the Vogue brand.
Patterns have different names: Vogue Paris Original, Vogue Couturier Design, Vogue Special Design, Vogue Young Fashionables, Miss Vogue, Junior Vogue, Little Vogue...
Tailored suits were the dominant form of utility fashion.
1940s Utility Clothes: Image courtesy of Elizabeth Ewing, History of 20 Century Fashion, 1999.
Most of the women's fashions during the 1940s were designed with the same squared shoulders, small waist, and skirt above the knee.
Do-it-yourself home fashions were encouraged, and women were educated on how to conserve material or update older dresses to the latest fashions.
This type of casual attire was the hallmark of 1950s fashions. Image courtesy of Advance The full, billowy skirt and natural waistline was quite popular for a number of dresses during the 1950s.
1950s Women's Dresses with Full Skirts: Image courtesy of Vogue. 1950s Women's Dresses with Full Skirts: Image courtesy of American Vintage Blues. Many dresses were sleeveless or had long, wide collars and V-necks.
In Italy in the 1960s, the Vogue patterns were featured on the Novità magazine and sold in the Singer shops for 1000 Lire.), the tied-on pockets, which added bulk, no longer worked: voila, the reticule (a very small, often drawstring bag) was born.By the 1840s, as fashion changed again and dresses and skirts became full again, they began to have pockets sewn into the seams.Remember, dresses were full and wide-shirted, with petticoats and/or panniers and hoops under them.A pocket could be worn with no interruption to the line of the dress itself.